Google Ads Approval

Google Ads Approval

When you submit an ad to Google Ads, it goes through a thorough review to ensure it meets specific standards. This approval process helps guarantee that ads are safe, relevant, and provide a positive experience for users. Whether you are creating search ads, display ads, or video ads, each one must follow Google’s advertising policies before it can begin running. Understanding how Google Ads approval works can save time and help avoid common mistakes that might cause an ad to be rejected. Google reviews many aspects, such as the ad’s content, formatting, and the landing page experience. The goal is to prevent misleading ads, inappropriate content, and technical issues like broken links.

Typically, ads are reviewed within one business day, but some may require more time if they need a more detailed evaluation. Once approved, the ad will be marked as “Eligible” and can start showing on Google’s platforms. If the ad does not pass the review, you will receive a clear explanation of why and guidance on how to correct the problem.

Knowing this process helps with better planning and getting ads running smoothly without delays. This article will explain everything needed about Google Ads approval, including how the process works, common reasons for disapproval, and ways to improve the chances of success.

What Is Google Ads Approval?

Google Ads approval is the process your ad goes through before it can go live. Once you create and submit an ad, Google reviews it to ensure it follows its advertising policies. These policies are designed to protect users and maintain a high-quality experience, covering everything from your ad’s content and format to the quality of your landing page and the product or service you are promoting.

If your ad meets all of Google’s guidelines, it will be approved and marked as “Eligible,” meaning it can start running. If it does not meet the requirements, the ad will be disapproved, and you will receive a message explaining what went wrong. You can then make the necessary changes and resubmit the ad for review.

READ ALSO: How to Create Adsense Account

How Long Does It Take for Google Ads to Be Approved?

Every time you create a new ad or make changes to an existing one, Google puts it through a review process. This applies to everyone, whether you are just getting started with Google Ads or have years of experience.

In most cases, the review is completed within one business day. This timeline generally applies to all types of ads, including traditional and responsive search ads, as well as other pay-per-click (PPC) campaigns.

How Long Does It Take for Google Ads to Start Performing?

Once your ad is approved and live, it is natural to wonder how soon you will start seeing results. But try not to expect instant success, Google Ads takes time to build momentum. In most cases, a campaign needs about 90 days to gather enough data and performance history to start showing consistent results. This period allows Google’s algorithm to learn and optimise your ad placements, audience targeting, and bidding.

After that, building a strong, high-performing campaign can take anywhere from 4 to 12 months, depending on your industry, competition, budget, and overall strategy. Over time, as your campaign matures and you make informed adjustments, your return on investment can improve significantly.

How Long Does the Google Ads Review Take?

In most cases, Google reviews ads within one business day. That said, some ads may take a little longer if they require a more detailed look.

If your ad has been under review for more than two full business days, it is a good idea to check its status in your account. And if it has been a week with no update, it is best to reach out to Google Ads support for help.

How to Schedule an Ad to Start on a Specific Date

If you want your ad to start running on a certain date, the best approach is to submit it a few days in advance. That gives Google enough time to review it. By default, ads start running as soon as they are approved and marked as “Eligible.” To prevent your ad from going live right away, you can pause it, or pause the entire ad group or campaign. Paused ads still go through the same review process, so you can get everything ready without the ad going live too soon.

Make sure that the page is finished before you submit your ad for review. Google needs to see the final version of the page to complete the approval process. If you want to keep the new page hidden until launch day:

Do not link to it from anywhere else on your website. If you do, search engines might index it early, and it could start showing up in search results.
Use a robots.txt file to block search engines from indexing the page. You can remove this setting when you are ready to launch.

How Google Ad Approval Works

Once you create or make changes to an ad or asset, the review process kicks off automatically. Google checks to make sure everything follows its advertising policies. If everything looks good, the ad’s status will change to “Eligible,” and it will begin running.

If the ad does not meet Google’s policies, it will be marked as “Disapproved,” which means it will not be shown. You will get a notification explaining which policy was violated and what steps you can take to fix the issue.

Most ads are reviewed within one business day, but some may take longer if they need a more detailed review. If your ad has been under review for more than two full business days, it is a good idea to check its status in your account. Google may occasionally prioritise certain ad reviews or pause ad serving as needed. This helps maintain the stability of the system and ensures that all ads comply with its policies.

Google Ads Disapproval

Google will disapprove traditional and responsive search ads if they do not meet its advertising policies or third-party ad serving requirements.

READ: Best Way to Advertise on Google AdWords

Why Google Might Disapprove Your Ads

Below are some of the most common reasons ads get rejected and what you can do to resolve them:

Destination Page Issues

If your ad’s landing page is broken, unavailable, or does not match the content of your ad, it will likely be disapproved. Always make sure the link works and leads to a page that connects to what the ad is promoting.

Ad Copy Problems

Spelling mistakes, poor grammar, incorrect punctuation, or excessive capitalisation can cause your ad to be flagged. Double-check your ad text and correct any formatting issues before submitting it.

Suspicious Site Behaviour

If your landing page contains malware, unexpected downloads, or software that users did not ask for, Google will block your ad. Make sure your website is secure and does not include anything that could be considered harmful.

Using trademarks or copyrighted material in your ad without permission can lead to disapproval. If you are authorised to use such content, be sure to apply for the appropriate certification through Google.

Misleading or Inaccurate Claims

Avoid hiding or exaggerating information about your product, service, or business. Ads that use misleading headlines or over-the-top promises can be flagged for misrepresentation.

Inappropriate Content

Google does not allow ads that contain shocking or offensive material. Remove any content that is sexually explicit, discriminatory, violent, or otherwise inappropriate from both your ad and your landing page.

What to Do If Your Google Ad Gets Disapproved

If your ad is disapproved, below are the steps you can take to resolve the issue:

Check the Reason for Disapproval

Sign in to your Google Ads account and find the specific policy violation listed with the ad. This will help you understand what needs to be fixed.

Fix the Problem

Make the necessary changes to your ad or landing page. This might include updating the text, correcting formatting, or improving the destination page to meet Google’s requirements.

Resubmit the Ad

After you make the edits, save the changes. Google will automatically review the ad again. Most re-reviews are completed within one business day.

Reach Out for Help if Needed

If your ad is still under review after two business days or you believe the disapproval was made in error, contact Google Ads support for assistance.

Getting your Google Ads approved is an important step toward running a successful advertising campaign. By sticking to the guidelines, creating honest ads, and providing genuine value to users, you increase your chances of approval and can begin connecting with more people online. Visit the official website for more information. I hope the provided information ids helpful, share your thoughts below in the comment section.

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